Trademark Guidelines

Last Updated: August 23, 2023

Ax Research Ltd. distributes the open source Ax Protocol and distributes other software. While our code is in part available to download, review, and improve under open-source and source-available software licenses, none of our licenses include a license to use our trademarks. Proper use of our trademarks is essential to inform users whether or not Ax Research stands behind a product or service. When using Ax Research’s trademarks, you must comply with these Trademark Guidelines. Just like other projects that develop open-source software, we must enforce our trademark rights to protect our users.

This policy covers all of our trademarks and services marks, whether they are registered or not, including, among others:

  1. The trademarks and service marks: AX™, USX™, AX RESEARCH™, and AX PROTOCOL™ ("Ax wordmarks").
  2. Ax logos.

If you want to report misuse of an Ax Research trademark, please contact us at

Acceptable Uses

You may do the following without receiving specific permission from Ax Research:

  • Use Ax wordmarks in text to truthfully refer to and/or link to unmodified Ax smart contracts, protocols, interfaces, programs, products, services and technologies ("Ax software").
  • Use the Ax wordmarks to truthfully describe modified versions of Ax software that you may create or make available. For example, you may say "This software is derived from Ax software." or "This service uses software derived from Ax software."
  • Use the Ax logos in software or aggregators that integrate with Ax software to truthfully refer to, and, where possible, link to the applicable Ax software hosted on the Ethereum blockchain.
  • Use Ax wordmarks to clearly signal to users that there is no affiliation with or endorsement by Ax Research.
  • Follow the terms of the open source licenses for Ax software.

When allowed, how can I use an Ax Research trademark?

  • You must include a trademark attribution notice at the first or most prominent mention of the mark on a webpage, document or documentation, such as: "[Ax Research trademark] is a trademark of Ax Research."
  • You may not change the Ax logos except to scale them. If you use the Ax logos, give them adequate spacing from the other elements on the web page or document to ensure legibility and reduce the likelihood of confusion.
  • You must always use the wordmarks in their exact form and with the correct spelling, neither abbreviated, hyphenated, nor combined with any other word or words.
  • You must always use the Ax wordmarks only as an adjective, never as a noun or verb, or in plural or possessive forms.
    • Instead, use the generic term for the Ax product or service following the trademark.
    • For example: Ax Protocol, Ax interface, Ax website.

All other uses of an Ax Research trademark require our prior written permission.

Contact us at for more information.

Unacceptable Uses

Some specific things you should not do include:

  • Don’t use our trademarks in anything dishonest or fraudulent.
  • Our name is not your name. Don’t use Ax Research trademarks in the name of your smart contract, interface, business, product, service, app, domain name, publication, or other offering.
  • Don’t use our name for your products. Don’t apply Ax Research trademarks to any product (e.g., a mobile app), unless such use is limited to a truthful and descriptive reference (e.g., "Mobile App for trading on Ax interface").
  • Don’t overemphasize our mark. Don’t display Ax Research trademarks more prominently than your product, service, or company name.
  • Don’t create or use confusingly similar names. Don’t use Ax Research trademarks, company names, slogans, domain names, or designs that are confusingly similar to Ax Research trademarks, particularly in the name of your smart contract, interface, business, product, service, app, domain name, publication, or other offering.
  • Don’t imply our sponsorship of your products. Don’t use Ax Research trademarks in a way that incorrectly implies affiliation with, sponsorship, endorsement, or approval by Ax Research of your products or services. For example, please do not name your project compatible with Ax software Ax-[Something].
  • Don’t imply our sponsorship of your activities. Don’t use Ax Research trademarks, or confusingly similar trademarks on social media accounts in a way that might suggest affiliation with Ax Research or Ax software; except if you’ve received prior permission from Ax Research. For example, you cannot name your account, page, or community "Ax Protocol" or "Ax Team." However, it would be acceptable to name your account, page, or community "Fans of Ax" or "Information about Ax".
  • Don’t create swag with our marks. Don’t use Ax Research trademarks on merchandise for sale (e.g., selling t-shirts, mugs, etc.) unless you have permission from Ax Research.
  • Don’t change or combine our marks. Don’t modify Ax Research trademarks, abbreviate them, or combine them with any other symbols, words, or images, or incorporate them into a tagline or slogan.

Others’ Trademarks

A note on others’ trademarks: Ax Research manages one interface (among many) for accessing the Ax Protocol, which it does NOT control. Without the involvement of Ax Research, a third-party developer can use the Ethereum protocol to create a token that may implicate others’ trademarks or other rights and add that token to the Ax Protocol. Ax Research cannot prevent or block any actions related to the Ax Protocol, however, if Ax Research becomes aware of trademark misuse allegations, we will work with trademark owners to review the allegations and may remove content from the Ax Research interface.

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